Which advertising practice would violate the principle that advertising must be truthful and non-deceptive?

• A. Advertising that guarantees outcomes
• B. Advertising that truthfully lists credentials.
• C. Advertising that describes services accurately.
• D. Advertising that discloses fees.

Answer: (A)

Truthful and non-deceptive advertising means you cannot promise or imply results that you cannot guarantee. Advertising that guarantees outcomes would violate this principle because it asserts a certain result will occur, which isn’t realistically controllable for every client or situation and can mislead consumers into overestimating what’s achievable.

The other practices align with truthful advertising: listing credentials truthfully, describing services accurately, and disclosing fees. These actions provide clear, honest information without promising false guarantees.