What is a best practice regarding testimonials and credentials in PA advertising?

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Truthful and accurate advertising is essential when it comes to testimonials and credentials. The best practice is to avoid misrepresenting either what patients experience or what qualifications you actually hold, and to present information as it truly is. This protects patients from being misled, preserves trust in the profession, and aligns with ethical standards and regulatory rules governing professional advertising.

Testimonials should reflect real experiences and be presented with appropriate context about typical outcomes, limitations, and any relevant caveats. Credentials claimed must be current, accurately earned, and legitimately held; avoid implying subspecialties or expert status you don’t possess.

The other options describe practices that are deceptive or misleading: fabricating outcomes, citing credentials you don’t have, or posting only favorable testimonials without context. These undermine patient care, risk disciplinary action, and violate professional ethics.